Blizzard kehrt der Marke Battle.net den Rücken zu

Quelle: MMOZone

Wir alle kennen den Battle.net Launcher, welcher es uns ermöglicht die verschiedenen Blizzard Spiele zu starten und zu verwalten. In einem neuen Beitrag auf der offiziellen Seite vom Battle.net haben die Entwickler nun aber bekannt gegeben, dass sie weg möchten von der Marke „Battle.net“.

Aus Battle.net Launcher wird der Blizzard Launcher

In Zukunft soll nicht der Name Battle.net im Mittelpunkt stehen, sondern der Firmename Blizzard. Dies hat man bereits an den letzten Features gesehen, Blizzard Streaming und Blizzard Voice.

Im Grunde genommen ist es für uns als Spieler einfach nur eine Umbenennung, neue Features tragen statt Battle.net einfach den Namen Blizzard.

Auch haben die Entwickler angegeben warum sie dies machen, nämlich um Verwirrungen vorzubeugen die es anscheinend manchmal gibt. So wird das Battle.net nicht immer direkt mit Blizzard in Verbindung gebracht. Außerdem wollen die Verantwortlichen einfach den Markennamen Blizzard weiter ausbauen.

Blizzard PosterBlizzard on Aus Battle.net wird Blizzard (Source)

We’re going to be transitioning away from using the Battle.net name for our gaming service and the functionality connected to it. Battle.net technology will continue to serve as the central nervous system for Blizzard games—nothing is changing in that regard. We’ll just be referring to our various products and services using the Blizzard name instead. You’ve already seen this recently with things like „Blizzard Streaming“ and „Blizzard Voice,“ and more changes are on the way.

When we created Battle.net, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls—Blizzard and Battle.net. Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.

We just wanted to make sure everyone was aware as we moved forward with this change over the next several months; we’ll provide any relevant updates as the transition progresses.

Warlords of Draenor is a trademark, and World of Warcraft and Blizzard Entertainment are trademarks or registered trademarks of Blizzard Entertainment, Inc. in the U.S. and/or other countries.

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